1. What do we call the process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones?
2. Minute Maid is creating its own proprietary methods for performing research. In this scenario, what hierarchy of business decision makers does Minute Maid operate?
3. Northwest Airlines used mathematical models to find out which customers in the database were responsible for most of its profits and which customers were not currently profitable, yet showed similar characteristics to the most profitable customers. What method did Northwest Airlines utilize in this scenario?
4. What should be the first question when considering a management dilemma?
5. What is the goal of ethics in research?
6. What is it called when research participants are only told part of the truth during a survey?
7. Name a key weakness in the research process:
8. “What do we want to achieve?” is what part of the process?
9. Lays brand potato chips control 44% of the market share. What is this an example of?
10. Increasing hours of TV viewing leads to an increase in the sales of snack foods. What type of hypothesis is this?
11. To be considered as a valid customer, a person needs to have a history of shopping at the store at least two times prior to the start of the survey with expenses of more than $20. What is this an example of?
12. James is collecting data on the gender of clients. The variables will be either male or female. What type of data is this?
13. What variable in a survey is expected to be affected by manipulation?
14. Qualitative research aims to __A__ theory and quantitative research _B_ it.
15. Which statement is true regarding quantitative research?
16. What is the purpose of a control group in experimentation?
17. Name the first step when performing an experiment?
18. Data that originates from studies conducted by others and created for a purpose different from the purpose of the original study for are called what?
19. What is the main goal of a primary study?
20. What type of scale scores objects without making direct comparisons to another object?
21. What type of data is produced by simple category scales?
22. What term describes the extent that a measurement tool really measures what we want it to measure.
23. What is the term used for the list of elements in a population from which the sample is drawn?
24. What do we call the process of verifying the accuracy of data and its conversion from raw data into classified forms appropriate for analysis?
25. What is the term used for assigning numbers or other symbols to answers to allow responses to be grouped into a limited number of categories?
26. What do we call the standard error of the estimate is a type of measure?
27. What is the term for summary descriptors of variables of interest in the population?
28. The measure of deviation from the mean that cause stretch in the tail of the survey results is called what?
29. Select research the question or hypothesis that can be answered using cross-tabulations?
30. If a difference is not caused only by random sampling fluctuations, it is characterized by what?