Select one of the following scenarios, for which you design a print or electronic advertisement. You will create a storyboard and an ad. Use the Microsoft® PowerPoint® template to create the storyboard, or another facilitator-approved format, and use a Microsoft® Word document to create the ad, or another facilitator-approved format, such as a podcast, video, print design layout, or brochure.
Read the Material: Advertisements. Types of print ads include those in newspapers and magazines. Types of electronic ads include those for radio, television, motion pictures, and the Internet.
Scenario One: You work for DQ+A, the hottest, hippest independent advertising agency in Miami. You are charged with creating a campaign for a fast food restaurant with brand identity issues. Create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Create a storyboard— use the PowerPoint® template or another facilitator-approved format—and create a version in the media type of your choice.
Scenario Two: You are a part of BDA Worldwide, one of the largest and most successful conglomerate advertising agencies. You have been charged with creating an electronic and print advertisement campaign for a consumer packaged goods company launching a new line of skin care products targeted at women ages 25 to 54. Create a storyboard—use the PowerPoint® template or another template facilitator-approved format—and create a version in the media type of your choice.
Scenario Three: You have helped create several successful infomercials at the Direct2U advertising agency. You are assigned to develop an advertising campaign for a revolutionary line of vacuum cleaners. Design an electronic and print advertisement to showcase all of your product’s features. Create a storyboard—use the PowerPoint® template or another template facilitator-approved format—and create a version in the media type of your choice.
Summarize the process you used by answering the following questions:
Why did you choose the electronic and print media for your scenario? Why were the media best suited to meet the company’s organizational goals?
Why is it important to have an advertising strategy and a message strategy? How do these types differ? How do they complement each other?
How would you explain the importance of media convergence in contemporary advertising to the customer? Besides the advertisements you created, is there a third type of advertisement that would complement the others? Explain why. How has media convergence affected your recommendations?