With instructor approval, pick a company with which you are familiar that provides a product and a service. Examples include retail, insurance, banking, auto repair, auto dealerships, construction, higher education, and telecommunications.
Review case studies I-6–I-8 in Strategic Management of Technology and Innovation.
Prepare a 3- to 4-page case study in which you outline the history of technological innovations that have influenced the company. Consider the following questions:
What technologies have affected the company?
How has technology changed the company’s product line?
From the end user’s perspective, how has service been changed by technology?
Does the company lead the industry or follow industry trends?
What emerging technologies is the company currently looking at implementing?