Focus of the Business Plan
1. Executive Summary:
a. A page of plan highlights
2. Company Description:
a. What business will you be in? What will you do? Describe the following elements:
§ Mission Statement
§ Company Goals and Objectives
§ Business Philosophy
§ Legal form of ownership
3. Product or Service:
a. Describe your product or service and the benefits it will provide for customers
§ Describe the industry and how you will position your company
4. Market Analysis:
§ To whom will you market your products?
§ Describe pricing, promotion, distribution and forecasts for your product/service
5. Strategy and Implementation:
§ Describe your most important company competitive strengths and core competencies.
§ Develop an operations flow diagram to show the key steps in the production of a product or the delivery of a service
6. Management Team:
§ What background experience, skills, and strengths do you personally bring to this new venture?
§ Who are the key members of the team? What strengths do they bring to the venture?
§ What outside assistance will you have (board of directors, board of advisors, etc?) Be specific.
7. Financial Plan:
a. Include material on the following:
§ Source and use of funds sheet (how much money a firm needs, how it will raise money, and what the money will be used for)
§ Assumptions sheet (explanation of the most critical assumptions that your financial statements are based on)
§ Pro Forma Income Statement
§ Balance Sheet
§ Cash Flow Statement
§ Appendices (any supporting documentation)