What features do customers care most about?
How are the key features and benefits better or worse than those of competing products? How do consumers choose and use products in this category?
How is the product branded?
How is this product priced relative to competing products? What is the rationale for employing this pricing strategy? Are there pricing discounts (e.g., wholesalers, bulk)?
Where is the product sold and why have those locations been selected?
Do the locations give adequate accessibility to the target market?
Are products sold online as well? Is there transparency between online and brick and mortar outlets?