Task 1: Prepare a one-paragraph executive summary for the president of this supermarket chain. Include the salient results and your recommendations.
Task 2: Make a list of other measures that might have been made with the data and what insight they could provide. Discuss using both basic descriptive measures and association rules.
Task 3: What was the original business problem being addressed?
Task 4: The first analysis resulted in a very uninteresting finding regarding ethnic group distribution. What made it uninteresting?
Task 5: Describe the excluded middle approach used in this study.
Task 6: This study was done for a supermarket chain in Texas. Can you think of other situations where a similar approach would be useful? Why?