You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.
The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport:
● Research “car sharing” on the Internet and research 2 competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4–10) of the personal selling process located in your text (Chapter 17) and in the steps below.
Directions for Executing this Assignment:
● Watch the Video on U Drive Transport: Click Here● Register for a FREE Brainshark® account (© 2014 Brainshark): Click Here
● Visit the Brainshark website and familiarize yourself with the free presentation tool that you will use to record the sales training: Click here for the home page and access their tutorials.
● Review the following document: Explaining a Process● Prepare a 10 slide sales training presentation using Microsoft PowerPoint