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    MT 450

    MT 450

    MT 450: MARKETING MANAGEMENT

    Kaplan University Online

    This course examines the concepts and principles involved in marketing analysis and implementation of the marketing strategy in consumer, industrial, and service organizations. It explains all the elements of the marketing mix, including product, price, promotion, and distribution. Students analyze the social forces and international aspects of marketing.

    Quarter Credit Hours: 6
    Prerequisite: MT 219 or equivalent if enrolled in the Advanced Start Bachelor of Science in Business Administration degree option

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