Wishlist 0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart
    Total
    Check Out Continue Shopping

    MT 359

    MT 359

    MT 359: ADVERTISING, PROMOTION, PR—INTEGRATED MARKETING COMMUNICATION STRATEGIES

    Kaplan University Online

    This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.

    Quarter Credit Hours: 6
    Prerequisite: MT 219 or equivalent if enrolled in the Advanced Start Bachelor of Science in Business Administration degree option

    Sale

    Unavailable

    Sold Out