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    BUS365

    BUS365

    BUS365 - Marketing, Sales and Channel Management

    Argosy University Online

    3 credit hour(s) 
    This course examines the role of marketing, sales, and channel management. Topics include strategic sales and channel design, channel relations, sales force management, channel and sales evaluation, and gaining a competitive advantage through marketing, sales and channel management. The concept of sustainable marketing channels is introduced.
    Prerequisite(s): MKT230
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