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    B7325 - Marketing Organization and Control

    Argosy University Online

    3 credit hour(s) 
    This course examines the challenges of aligning and/or transforming a product-centric organization into a customer-centric organization. Major company and marketing issues discussed are: reassessment of the company and marketing vision-strategy-operations; utilization of company and marketing resources; direct and indirect effects on in-house and customer driven technology/communications/networks/ information management; organizational behaviors/changes necessary to convert employees to a new line of thinking; changes in revenues/ profits/earnings; and, customer services. The goal of the course is to provide a structure on how to align and/or transform company and marketing operations to maximize customer value.



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