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    B7315

    B7315

    B7315 - Global and Multinational Marketing

    Argosy University Online

    3 credit hour(s) 
    This course addresses the challenges of marketing and selling products in the global environment in an era of instant communication, big data, and information overload.Students evaluate research and practices on entry strategies for foreign markets, international competition in the domestic and global environments, developing multinational marketing strategies and making timely decisions based on relevant information.
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