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    B7307

    B7307

    B7307 - Advanced Consumer Behavior

    Argosy University Online

    3 credit hour(s) 
    This course examines theories and research findings from the behavioral sciences from the point of view of their applicability to marketing management. Conclusions are drawn from psychology, sociology, anthropology, economics, and marketing research. Students are required to complete wide reading in the area and develop an empirical study examining a topic in consumer research at an advanced level.
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