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    B7306

    B7306

    B7306 - Advanced Promotion Management

    Argosy University Online

    3 credit hour(s) 
    This course analyzes promotional strategy through its major components: personal selling, advertising, sales promotion, public relations, publicity, and online marketing. Marketing communications and sales methods are examined through a task-objective method. Students are required to complete wide reading in the area and develop an empirical article for submission to a peer-reviewed journal or conference.
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