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    B7304

    B7304

    B7304 - Advanced Marketing Research

    Argosy University Online

    3 credit hour(s) 
    This is an advanced study of the total process of generating and transforming data relevant for the marketing decision maker. Emphasis is placed on types of designs, measurement and scaling methodologies, sampling theories, and techniques of data analysis. The student develops an empirical article for submission to a peer-reviewed journal or conference.
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