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    B6304

    B6304

    B6304 - Advanced Marketing Management

    Argosy University Online

    3 credit hour(s) 
    This course provides an in-depth examination of the role of marketing in helping to define the objectives of businesses and not-for-profit organizations, and in achieving these objectives. Aspects of marketing decision making, such as strategic planning, the marketing management process, promotion, distribution, and pricing strategies, are covered. Cases and current problems are utilized in applying theory to the real world.
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