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    B6303

    B6303

    B6303 - Marketing Research for Decision-Making

    Argosy University Online

    3 credit hour(s) 
    This course focuses on the importance of marketing research for making sound marketing strategy decisions. The course details the stages of the marketing research process including: the purpose of the research, designing the plan for the research, performing the research, and preparing the research report. The course identifies marketing information systems and highlights the marketing decision support system.
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