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    AB 202

    AB 202

    AB 202: BUILDING CUSTOMER SALES AND LOYALTY

    Kaplan University Online

    This course studies the use of the following promotional tools and their applications: advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the application of these tools to increase customer market share. This course examines the effect that consumer behavior and customer management have on brand image and loyalty.

    Quarter Credit Hours: 5 Prerequisite: CM 107

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