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    AB 102

    AB 102

    AB 102: PRINCIPLES OF RETAILING

    Kaplan University Online

    This course provides an overview of the retail industry and explores significant developments in the retailing field such as consolidation, multichannel offerings, centralization, and globalization. Students will examine the key retail decision variables (location, merchandise management, pricing, communications, store design, customer service, and store management), and explore the principles and practices of successful retail management through contemporary examples. Students will also observe a variety of management theories applied in a retail context.

    Quarter Credit Hours: 5 Prerequisite: CM 107

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